Final Products

final trailer

final poster

final magazine cover

What have you learnt from your audience feedback?

I learnt a lot from my audience feedback. I interviewed several people during and after I had created my trailer and ancillary products. I learned that they thought that the common conventions I had attempted to use in my trailer had worked and did convey the verisimilitude of a real horror movie trailer. For example, they commented on the fact that I had filmed my trailer at night, they said that this conveyed the genre successfully and also created the right atmosphere for the trailer. When creating my trailer I chose not to follow all the conventions of horror movies. When it came to adding the music I decided to challenge conventions my adding in the song 'Teddy Bear's Picnic', the tune of the song conveys a happy atmosphere but where I had cut the song with the right lyrics it portrayed a horror theme. My focus group commented on this and they thought it worked effectively and it stuck in their minds after having watched the trailer.

How effective is the combination of your main product and ancillary texts?

Audience Feedback - Ancillary Products (Questions)

Poster

1. Do you think the poster for the film 'Daunt' conveys the horror genre? How?
-> "Yes, I think it does convey the horror genre well. The part of the trailer that does this the most in my opinion is the image shown in the background of the poster. Also, the colours that you have decided to use create a realistic verisimilitude of an eerie setting and horror movie."

2. How well do you think the poster portrays the same themes as the ones shown in the trailer? Do you think they go well together?
-> "I think the trailer and the poster fit in well together, By using the same person in both. This creates consistency between the products and makes it clear that they are together and part of the same brand; 'Daunt'."

3. Are they any improvement that you think I can make to my poster?
-> "I think that if you were to make any improvements it would be to give the audience some rough estimate of when the film was to be released, other than that I think it is a very effective poster."

Magazine Cover

1. Do you think the film magazine cover featuring 'Daunt' conveys the genre of the film? How?
-> "Yes, I think it does the image is good. The make up that has been used on the person creates a scary mis-en-scene.
2. Would you pick up this magazine? Why?
-> "Yes, the image entices me and makes me want to see what the film is about and also read the interview that is featured inside."
3. How well do you think the magazine cover portrays the themes in the trailer? Do you think they go well together?
-> "The colours that you have used fit in with the themes that were also present in the trailer. I do think they go well together, as the same person is featured in both the trailer and on the front cover of the magazine."
4. Are there any improvements you think I can make to my magazine cover?
-> "I think you could include an issue number on the magazine as this is a common convention used on the front covers of magazines."

Final Cut

Ancillary Product 2 - Film Poster

Ancillary Product 1 - Film Magazine Cover

Trailer in terms of 'LIAR'

Language: The language of my trailer is a key factor. I have ensured that I have got the language of my trailer right and ensured that my trailer has been received correctly by the viewer. I know that I have acheived this through my audience feedback. I have used captions to go with the moving image, this not only breaks up the shots of footage but also helps to enstill the story so the viewer knows what the story line is. The purpose of the trailer is introduce the film to the audience without giving away the film, I have done this by using montages of clips of the main character, this leaves the viewer with an idea of what the film may be about but entices them to still want to come and see the film.

Institution: The prodcution and distribution company of my trailer is Working Title Films. Some other examples of film production companies are, Fox Entertainment, Time Warner and Walt Disney Motion Pictures.

Audience: My horror film trailer is aimed both at male and females. The certification of my film also means that it is age specific to spectators over the age of 15 in the UK. Their is an age restriction on my film as the film may include themes which are not suitable for younger viewers, this is often the case with horror films. This therefore means that my target audience is male and female teenagers and young adults. Genre played a massive role in determing the classification and target audience of my film.

Representation: The themes raised in my trailer represent the genre of horror. The characters, music and text used in the trailer all convey the genre of horror and represent it well. The trailer portrays stereotypical characters such as victims in horror movies with the introduction of 'Susannah Bennet'. I used stereotypical lighting and location; woods and dark eerie lighting to help convey horror, this therefore means that the audience will immediately know that the film is of the horror genre.

How did you attract/address your audience?

What have you learnt about technologies from the process of constructing this product?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Audience Feedback

Audience Feedback Questions

1. What aspects of this trailer do you think best associate it with the genre of horror?

2. What do you think about the main character being the only person featured in the trailer?

3. Do you think the trailer challenges existing conventions of horror trailers?

4. What is your opinion of the comical music with the horror? Do you think the lyrics and pace of the song go well with the effect of the trailer?

5. What improvements do you think I should make to the trailer? Do you think there is anything I need to add or remove from the trailer?

6. What do you think are the most memorable aspects of the trailer? Why?

7. Would you go and see this film at the cinema?

Questionnaire Results

Main Character

I am going to compare my main character with existing ones in horror movies. I will evaluate the similarities and differences of them.






-> Both of these characters have a split personality as a result of the events in each of the movies.
-> Both characters have a scary appearance, long dark hair and pale skin.
-> They both haunt people in the movie.

Questionnaire

Questionnaire

How old are you?
11-14 15-17 18-21

What is your favourite genre of film?
Romantic Comedy Horror Science-Fiction Thriller Action

Where do you most commonly view film trailers?
Cinema TV Adverts Internet (Youtube) Social Networking Sites Listen on Radio

In your opinion what is the most important element of a film trailer?
Music Text Voice Over Image on Screen Special Effects

What entices you to see a film the most?
Film Trailer Film Soundtrack Actors/Actresses General Storyline/Genre

Image for Movie Poster

After having a photoshoot with the main character from the film trailer. I have decided to use this image for my movie poster as I feel it best portrays the genre and plot of the movie.

Font for Movie Poster

This is the font that I have decided to use for my movie poster. 'Daunt'.

Editing

I am currently in the process of using my audience feedback to re-edit my film trailer.

2nd Draft - with audience feedback

I shall use the audience feedback I obtained whilst continuing with my editing.

First draft

Film Magazine Cover - Analysis

Film Poster Analysis

Codes and Conventions of Film Trailers

From researching into existing horror film trailers I have learnt that the codes and conventions of a typical horror trailer are:
-> The name of the film is feautured at the end of the trailer, this will entice the viewer to watch until the end of the trailer to find out what the film is called.
-> The institutional logo is also featured at the end
-> Editing plays a huge role in establishing the genre of the film for example by using eerie sound effects and dark lighting to convey horror.
-> Don't give away the entire story, leave the viewer wanting more.
-> Villains and Victims will always be feautured
-> Isolated settings are often featured in horror movies.

The aim of a film trailer is to tell the story of a film in a minimum time but have maximum effect on the viewer enticing them to go and see the film. Trailers are used to advertise every genre of film. Even though films having different genres and plots and target audiences they all follow a similar strucure of:
1) they start with a beginning that illustrates the basic plot
2) the middle part extend the plot of the film further and usually ends with a dramatic climax, however this still doesn't give away too much about the film
3) this part usually consists of a montage of shots and music and also will feauture the names of famous actors that are featured in the film, they are feauted in this part of the trailer to help sell the movie.

Trailers are a highly condensed version of the film so sometimes voiceovers are used to ensure the spectator understands the plot exactly.
Music is used to set the tone of the film. The music is not always featured in the actual film. Music that could be used could be a famous song at the time the trailer is being shown as this will catch peoples attention or sometimes specially composed music specifically for the film itself.

Editing

I have encountered a problem whilst editing my footage. Whilst i am resolving this i am working on the poster for the film trailer.

Editing

I am currently in the process of editing my footage.

The Ring - Trailer Analysis

if you go down to the woods today you better not go alone.

Photoshoot

View more presentations from hollybrooke.

Paranormal Activity Movie Poster

This is the movie poster for the film 'Paranormal Activity'. The image that is used is a screenshot of the film. It is the main setting used in the film. The image is in black and white with a lined effect across it and a blue effect so it looks like its a still from a video camera at night. A time is shown in the bottom right hand corner of the image, this portrays that it is a still of a video camera and therefore conveys how the whole film is shot. 'What happens when you sleep?' is written underneath the image, this questions the consumer. underneath the main title which is written in red; 'Paranormal Activity' it reads 'Don't see is alone' this adds to the scariness of the film and again talks directly to the consumer. 'Experience it for yourself!' is written along the bottom of the poster above the date of the cinema release and the website address. Along the top of the poster there are quotes of peoples opinions of the film such as from the 'Hollywood Independent'. These are written in blue.

Paranormal Activity Movie Trailer

Paranormal Activity Film Trailer

The trailer begins with footage of people queueing up to watch the film at a cinema. Throughout the entire trailer the viewer is watching the film with the cinema audience. The trailer is filmed through the eyes of the cinema audience. Titles come up on the screen with facts about the viewing of the film. The trailer makes the audience experience the film from the audiences point of view. This adds to the scariness of the film as it seems realistic. 'Paramount' is shown as though its on a cinema screen. The film is filmed with a handheld camera from the people in the film. This again makes it seem more realistic. There is minimal characters in the film. There is quotes that come up in the trailer of peoples opinions of the film. Diegetic sounds of the cinema audience screaming are used to add to the tension. Creepy sound effects are used as the trailer heightens to the scary parts. The pace quickens towards the end. 'Experience it for yourself' comes up as titles near the end of the trailer. 'Paranormal Activity'' comes up at the end of the trailer in white and is flickering like a camera. The dates that the film is being shown is then shown right at the end.

http://www.youtube.com/watch?v=F_UxLEqd074

Animatic

Storyboard

Pitch (25 words)

A group of teenage girls get lost deep in the woods during a camping trip. They are later tormented by disguised people in the woods.

Teddy Bear's Picnic

http://www.youtube.com/watch?v=dZANKFxrcKU

This is the music/sound that i am considering using in my film trailer as I think it will convey a scary atmosphere and the lyrics tie in well with the brief of the film.

Sound/Music/Titles

Teddy Bear's Picnic - Lyrics

If you go down to the woods today

You're sure of a big surprise.

If you go down to the woods today

You'd better go in disguise.

For ev'ry bear that ever there was

Will gather there for certain, because

Today's the day the teddy bears have their picnic.

Ev'ry teddy bear who's been good

Is sure of a treat today.

There's lots of marvelous things to eat

And wonderful games to play.

Beneath the trees where nobody sees

They'll hide and seek as long as they please

Cause that's the way the teddy bears have their picnic.

If you go down to the woods today

You'd better not go alone.

It's lovely down in the woods today

But safer to stay at home.

For ev'ry bear that ever there was

Will gather there for certain, because

Today's the day the teddy bears have their picnic.

Picnic time for teddy bears

The little teddy bears are having a lovely time today

Watch them, catch them unawares

And see them picnic on their holiday.

See them gaily gad about

They love to play and shout;

They never have any care;

At six o'clock their mummies and daddies,

Will take them home to bed,

Because they're tired little teddy bears.

Trailers: The Theory

Trailers: The Theory

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Focus Group

Name: Poppy Adams

Age: 18

Subjects: Art, Media, Photography

Genre of Film: Horror

TV Channels: Channel 4, E4, Living TV

Magazines/Newspapers: Look, More & Company

Name: Brooke Rayner

Age: 17

Subjects: Business, Media, English Literature

Genre of Film: Romantic Comedy

TV Channels: Channel 4, BBC1, ITV1

Magazines/Newspapers: Glamour, Heat, The Sun

Name: Lucia Farrance

Age: 17

Subjects: Media, English Language, Geography, Photography

Genre of Film: Disney

TV Channels: Disney Channel, ITV2

Magazines/Newspapers: Your Horse, Essex Rider

Film Trailers : Theory

I have been researching the theortetical side of film trailers. As an example I have been looking at the marketing campaign for the film 'Buried' which has just been released in the UK. I thought this would be a good film to look at as it has just been released and is also of a similar genre to the trailer that I will be making therefore I can look at the way they have marketed this film and follow similar conventions in my own trailer.

Brief Outline of the Film Industry

Production:
A small production company will form a new idea for a film. They will then have to find funding for this film which they will go to a distributor for. If the distributor likes the idea of the film they will agree to lend money to the production company in order for them to finance the making of the film. There are three main stages of production: 1. Pre-production (planning, designing, storyboarding, casting...etc.) 2. Prodcuction (the actual shooting of the film) 3. Post-production (editing the film together and adding sound and special effects)

Distribution:
The distributors are the people with the money. They are often the large studios such as Universal, Twentieth Century Fox and Warner Brothers. They are wealthy and own much of the worlds media and often part of huge media conglomerates. Once the film has been produced then the distributors begin to market the film (posters, interviews, merchandide, soundtracks, trailers... etc). Seeing as the distributor leant most of the money for the film they scoop up the majority of the profit. The distributors tend to be mainly American hence why the American Film Industry dominates our screens.

Exhibition:
This refers to the showing of the film, for example:
-> Cinemas
-> DVD(rental and sales)
-> Satellite/Digital TV
-> Box Office
-> Terrestrial TV

Film Trailers must include...

1. The distribution company logo
2. The production company logo
3. The narrative establisher - a series of longer sequences which establish the general storyline of the film
4. The stars of the unique selling point - for example famous actors
5. A series of quick exciting sequences that are full of suspense for the film
6. Throughout the trailer generic conventions that will convey the correct genre of the film

History of Horror Movies

Horror movies have been around since silent movies. Being scared became apparent as something audiences liked from watching a film. Horror movies had a huge revivial in the late 70's, early 80's because of films such as 'The Omen' and 'Nightmare on Elm Street'. Unfortunately this did not last and they became unpopular in the late 80's and early 90's. As society changed so did peoples fear so what was popular when silet movies were around may well not have been at the current time.
For example, when moving image was first created there was a shot of a train, this caused fear for people as they thought that the train would actually come out of the screen.

Purpose of Film Trailers

Purpose of a trailer

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My Chosen Genre

I have decided to choose the genre of horror for my trailer. I will have to follow specific codes and conventions of horror films and research into existing horror trailers thoroghly. For example, some of the conventions of horror trailers that I will use will be: darkness, victims, music,tension and leaving the audience asking questions. Horror films are designed to create all kinds of emotions such as fear and terror I will strive to do this when I come to create my trailer.

Proposal

Name: Holly Dibden

Title of Brief: promotion package for a new film, including a teaser trailer.

Outline of ideas:

Trailer for a horror film set in the woods. Person running with a camera. Black and white. Strong heartbeat as sound getting faster. Pulse and fading to black in time with the heartbeat to build suspense, gets faster with the heartbeat.

Auxiliary Products:

Promotion package, Film magazine cover and Poster for the film

Target Audience: (age, gender, socio/economic group)

15

How will your media product use, develop or challenge forms and conventions of real media products?

- Black and white.

Media products? What is your inspiration?

‘The Blair Witch Project’

How will your main product and ancillary texts compliment each other?

Screenshots and images used in the trailer on the poster and magazine to make the film identifiable. The same colour schemes used.

How will you use media technologies in the construction and research, planning and evaluation stages?

Internet for research, imovie for construction, word and powerpoint for planning

How will you incorporate the following concepts?

Genre: heartbeat sound and colour scheme will convey horror, black and white will also do this

Narrative:

Representation:

Audience: Classification 15

Media language: